A catchy slogan does not pop out one’s mind when in need of one. A slogan is created through a process. The process can take weeks or even months. Don’t worry, we’ll outline how to make a good slogan and the various factors that make a slogan bad or good. These tips are seven in number.
Highlight your USP. Before you start making a slogan, take a good look at business and answer the following questions:
Who are you and what does your company do? In what way does your company make it unique? You’ll have to do a lot of thinking to answer these questions but the goal is to find your unique selling point.
Research on your target market at all times. Next on your list is research. know who has interest in your product for you to be able to engage more with them. You can learn all these info from the established websites and also from social media. From social medias like Facebook you can be able to see their locations and profile.
Have a brain storming session. In this stage, a slogan should now be formulated. The one best way is to call your team members and have a brain storming session. In this step, individuals should not be afraid of throwing ideas to the table. All members can participate and even bounce back an improved version of what other had suggested.
Always keep it short and memorable. Slogan should be able to connect the public with your brand. For this reason, a slogan should always be short and memorable at all times. Make sure you do not use the dive dollar words as it won’t work on your audience. Be honest when formulating a slogan. This means that if you promise something you have to see it through at all times.
A slogan should also be timeless. This is because a timeless slogan will always last for long durations of time. A slogan like “can you hear me now is a good example. A catchy slogan should be able to last even for decades.
Ask your audience. The audience is very important and thus you should make sure that you involve them at all times. After all, they’re the ones who can tell if a slogan works or not, and they’re the ones who should like it. The public will give a good opinion about what they think about the slogan. Make sure you have a poll of all your best ideas on various platforms like the social medias and get the view. You can also narrow down to a particular slogan and get views about it from the public.