To those who have been paying attention they will notice that number of searches on the internet for African inspired fashion has risen up which signal the fact that this line of fashion is quite entering the scene. If you just look closely, you may have observed how African fashion has crept into our everyday living. As such, a lot of fashion stores have embraced the influence of African fashion even those stores online such as this mens clothing site called Chiefs-wear. If you want to know how African fashion has stolen the spotlight in the fashion industry then read more now.
African fashion has a lot to thank social media for because this is where its stardom has begun. Social media is very essential in thrusting the African fashion sense into the forefront since it can easily be shared into thousands of people with just one click of the mouse. Even though it may not be everybody’s interest, some images can still be seen by the various posts made by their friends and acquaintances.
The second main source of exposure is the celebrities. A few celebrities have been spotted wearing African traditional clothing like Chris Brown and Beyonce. And as we all know, what the celebrities don and wear, the public will soon follow.
Thirdly, there has been an increase in political consciousness particularly in issues regarding the black people so naturally interest in their culture followed suit. Fashion and style of clothing is a big part of that interest in culture.
The next culprit are the fashion enthusiasts who began to wear African clothing in the diaspora which in turn led to more appreciation and recognition. A lot of people are being drawn to the niche due to the fact that they see others they know wearing these clothes. Furthermore, people love to share this to others by word-of-mouth so others began to dress up like this as well.
Nollywood is also becoming a scene stealer in our everyday lives which means we see African fashion more and more. A lot of short movie clips being produced in YouTube highlighting African cinema or Nollywood has brought much exposure to the way African people dress.
Western fashion has also started to incorporate African-inspired ideas. you can greatly observe how African designs are being donned by the models in their catwalk on the runway.
African art was also becoming more and more popular in the society and as such African fashion went after. Most art branches are interconnected with one another and in this case visual art and fashion is very much like siblings in which one cannot be known without knowing the other.
With all of elements combined, it is not a surprise that African fashion is such a scene-stealer in the fashion world today.